What we care about




Making a difference in South Africa is a great passion of ours
It is really easy to tell and share all the good news stories from the winelands, through our #wineforgood initiative which we started in 2016.
There are many organisations making a significant difference in the lives of challenged South Africans and we are very proud to support them:

Pinotage Youth Development Academy (PYDA)
Founded in 2012, the PYDA offers youths with historically disadvantaged backgrounds an opportunity to develop their talents in wine. They offer a 9-month Wine course.
We have hosted 5 graduates for a 12-month internship program since 2018 and proud to see these young professionals showing off their talents at top wineries.

We are proud
Media Partners to:

Chenin Noir SA
Chenin Noir South Africa is the official education partner to The Court of Master Sommeliers Europe. The partnership with Chenin Noir South Africa and The Court of Master Sommeliers aims to increase the participation and written exams of some of Africa’s top achieving Sommeliers.

The Wine Tourism Conference
This annual conference aims fosters collaboration, innovation, efficiency and growth in the wine tourism sector. Through keynote presentations, panel discussions and networking opportunities, attendees explore the latest trends, strategies, and best practices in wine tourism.

The Institute of Cape Wine Masters
The purpose of the ICWM is to harness the collective ability of its members to open the world of wine and brandy to others, through their knowledge, deep understanding, and love for wine (and food).

South African Wine Tasting Championships (SAWTC)
Founded by the energetic sommelier Jean Vincent Ridon in 2013, this initiative tests South Africa’s best wine tasters. The top tasters (TeamSA) join Ridon on an educational tour of Europe’s top wineries and compete in the World Blind Wine Tasting Championship.
Wine education
We are delighted to partner with and support many organizations and initiatives which provide good wine & hospitality training and education.