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1 MAR 2026 – 28 FEB 2027 | ALL PRICES EXCLUDE VAT
Train your staff
We offer on-premise training to upskill your staff to help them to provide a world class experience for your guests
Unlock expert wine knowledge and boost your sales skills with our immersive Wine Advisor Training—perfect for hospitality professionals.
Led by Neil Tabraham, an industry expert, our hands-on staff wine training includes role-playing to ensure you master the art of engagement and wine service.
Wine Sales Advisor
Level 1
1 Day
Introductory wine course designed to build confidence in new or inexperienced staff, enabling them to deliver a positive guest experience in sales and service environments.
R 1 900 / candidate
Wine Sales Advisor
Level 2
1 Day
For employees with basic wine and service experience, this course expands knowledge of key wine styles from South Africa and around the world, while improving upselling, food pairing, and overall guest experience.
R 1 900 / candidate
Wine Sales Advisor
Level 3
1 Day
A sales-focused course for experienced wine professionals to enhance selling skills, boost sales, and create a memorable, high-impact “Wow! factor” guest experience.
R 1 900 / candidate
Wine Sales Professional
Certificate
3 Days
Wine Sales Advisor 1, 2 and 3, delivered over 3 days – including an enhanced theory and wine assessment exam. Designed for employers building high-performing teams, the course enhances knowledge, practical skills, and guest experience.
R 5 700 / candidate
Wine Sales Professional
Certificate
Exam Only
Candidates who have taken Wine Sales Advisor at level 1, 2 and 3 separately are invited to sit the enhanced exam to receive their DTC Academy lapel pin. (conditions apply)
R 500 / candidate
The South African Wine
Certificate
2 Days
A course for those in the South African wine industry, expanding regional knowledge to support informed communication and enhance the guest experience.
R 4 750 / candidate
What’s included? Full Study Guide & Certificate of Completion
*Venue & travel costs excluded
For a minimum of 4 people, we can run a course at your premises and can arrange a group / area session based on requirements
Tasting Room Management Course
In development
We believe the next generation of wine industry leaders is already working on our tasting room floors. To unlock that potential, wine.co.za is developing a specialized Management & Leadership course launching in 2027.
We’re moving beyond basic service skills to empower the future leaders with the “Big Four”: Plan. Manage. Lead. Report.