Learn

1 MAR 2026 – 28 FEB 2027  |  ALL PRICES EXCLUDE VAT

Our Services
We offer on-premise staff wine training

Train your staff

  • Ensure your guests have a world-class service when visiting your winery or hospitality venue.
  • Staff wine training focusing on wine knowledge, service,  engagement and up-selling.
  • We train on site and can arrange group sessions if required.

We offer on-premise training to upskill your staff to help them to provide a world class experience for your guests

Unlock expert wine knowledge and boost your sales skills with our immersive Wine Advisor Training—perfect for hospitality professionals.

Led by Neil Tabraham, an industry expert, our hands-on staff wine training includes role-playing to ensure you master the art of engagement and wine service.

Wine Advisor Training

Level 1

Full day

Basic wine knowledge & culture, understand guest needs & suggestive upselling

R 1 900 / candidate

Book Course
Wine Advisor Training

Level 2

Full day

Deeper wine & wine-making knowledge, professional rapport, delivering a wow guest experience

R 1 900 / candidate

Book Course
Wine Sales Advisor Training

Level 3

Full day

Sales & Service – Focusing on 5 star service, guest experience, communication, sales strategies and brand loyalty

R 1 900 / candidate

Book Course

What’s included? Full study guide + wine opener

*Venue & travel costs excluded

For a minimum of 4 people, we can run a course at your premises and can arrange a group / area session based on requirements

  • It gave me a totally different perspective in regards to dealing with guests ie giving them more of a personal tailored experience.
    Maïté Baverey
    Krone
  • I make much better sales with a 12.7% increase on sales so far since I completed the course. Communication and service is much better and I feel much more confident when approaching customers.
    Emilicia Barends
    Painted Wolf Wines

Need more
information?

Contact Judy Brower

 +27 21 851-2737    |    judy@wine.co.za

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