RateCard 2023

1 MARCH 2023 - 29 FEB 2024  |  ALL PRICES EXCLUDE VAT


66 000 Unique Visitors Monthly  -   42 000+ Social Media Followers  -   65% South Africa / 35% International

Publication, Advertising & Web Services

OUR SERVICES » Directory Listings  |  Advertising  |  Content Creation  |  DtC Agency Services

Directory Membership

Directory / Annual Membership

wine.co.za Listings include publication of Winery Info, Wine Pages (Tasting Notes), News Articles, Diary Events, Photo Albums, Videos, Tourism Page and About Pages
PARTNER GOLD
R 2 080 p.m. / R 20 800 p.a.
Avg 84K views p.a.
R 3 990 p.m. / R 39 900 p.a.
Avg 244K views p.a.
Value: Listing R 23 400 +
Value: Exposure R 66 000
Exclusive Extra Exposure
FULL BENEFITS TABLE
Total Value: R 23 400 Total Value: R 89 400
*Extra Exposure includes Banner Adverts, Featured Content, Social Media Posts, Featured News and Diary Events.


Website Development & Hosting

Ts & Cs apply: Must be either Partner or Gold listing. Monthly price includes listing price.
PARTNER GOLD
R 2 750 p.m.
Or R 16 500 once off
R 4 450 p.m.
Or R 16 500 once off

Advertising

Top up your Partner & Gold Listings and get 10% off
Not a member, or want to bump up your content with us?

Banner Adverts

Across the wine.co.za platform - Limited space.
6 000 impressions monthly.
70 000 impressions annually.
MONTHLY BI-MONTHLY WEEKLY
R 3 500
4 x weeks Banner Ad
R 1 800
2 x weeks Banner Ad
R 1 200
1 x week Banner Ad

Featured: News, Diary & Classifieds

Includes social media posts for News & Diary
NEWS DIARY CLASSIFIEDS
R 2 150
3 x days Featured
& social posts
R 1 050
1 x week Featured
& social posts
R 350
1 x week Featured

Boost Your Business /
Launch A Wine

Combined Banner & Featured News or Diary
NEWS DIARY
R 3 950
3 x weeks Banners &
3 x days Featured News
R 3 500
3 x weeks Banners &
2 x weeks Featured Diary

Press Release Writing

(limited to 1 000 words)
R 3 000

Social Media Post

We share your content Twitter, Instagram, Facebook, LinkedIn
R 1 500
1 x post

Spotlight Pages

Make your voice heard - Wine Routes, Suppliers, Educators, Wine Shows, Awards & more.
Dedicated page PLUS
Featured News, Events PLUS
Publication of photos, videos, people profiles.
BASIC STANDARD PREMIUM
R 10 000 p.a.
2 x Featured News
2 x Featured Diary
Plus 5 x weeks Banner Ads
R 19 000 p.a.
5 x Featured News
5 x Featured Diary
Plus 10 x weeks Banner Ads
R 35 000 p.a.
10 x Featured News
10 x Featured Diary
Plus 20 x weeks Banner Ads

Content Creation

Get your content created by us, discounted for our members.

Newsletter Creation

Sending branded emailers to your customers / subscribers list
SET UP ONGOING SENDING
R 3 200 Once-off R 620 / hr Design Fee R 100 / Campaign +
20c / Email Address

NON CLIENTS   PARTNER | GOLD
Story Writing - Per Article
R 5 000 R 4 000
Pack Shots / Bottle Shots - Per Bottle
R 550 R 500
Tasting Notes Copy - Per Wine
R 620 R 550
Tasting Notes Design (PDF) - Per Wine
R 500 R 400
Photoshoot - Ts & Cs apply / Approximate Cost
Half Day - R 5 000
Full Day - R 7 500
Half Day - R 4 000
Full Day - R 6 000
Video Creation - Ts & Cs apply / Approximate Cost
POA
Transport charged separately
POA
Transport charged separately

DtC Agency

Direct-to-Consumer agency services which include DtC Audits, Marketing Services and Academy Workshops.

DTC AUDITS

DtC Readiness Audit
Full DTC Process Audit with focus on: Database Management, DtC Touch Points, E-commerce Strategy, Social Media Strategy and more.
R 8 500
DtC Readiness Analysis
DTC Process Analysis to assess basic DtC Sales readiness, quick wins and short term DtC action plans.
R 4 000
DtC Sales Analysis
Full DtC Sales analysis to measure and gauge all DtC Sales and measure sales effectiveness - Wine Club, Website, Tasting Room, Staff Sales and On Con & Off Con Aggregated.
R 5 000
Social Media Audit
In depth Social Media Audit of all Channels, including recommendations and quick wins.
R 7 500
Social Media Analysis
General Social Media Analysis of all Channels - measuring if channels are used correctly and if messaging is uniform.
R 1 500
Website Audit
General Website audit to assess relevance of data, user experience and call to action.
R 1 000


DTC SERVICES

Database Segmentation
Take full advantage of your databases and grow your DtC Sales by migratiing and segmenting your customers based on historic sales and trends for future success.
R 7 500
DtC Mail List: Contacts (< 1 500)
Monthly Management of your Maillist on MailChimp. Includes monthly fee + 2 mails pm. (min 6 months).
R 2 500 pm
DtC Mail List: Contacts ( 1501 - 5 000)
Monthly Management of your Maillist on MailChimp. Includes monthly fee + 2 mails pm. (min 6 months).
R 3 000 pm
DtC Mail List: Contacts (5001 - 15 000)
Monthly Management of your Maillist on MailChimp. Includes monthly fee + 2 mails pm. (min 6 months).
R 5 000 pm
Email Template Set Up
One off Brand Specific Newsletter and Promotional email template creation (once off).
R 2 500
Coaching Full Service
Direct-to-Consumer Coaching to grow online sales - Up to 12 Hours a month with strategy sessions with Coach + seat at the workshop + DtC Academy (min 6 months).
R 4 500 pm
Coaching Watch Dog
Our DtC Coach will keep an watchful eye on your DtC strategy and implementation to keep your DtC Champion focused (min 3 months).
R 2 500 pm


DTC ACADEMY

Weekly Virtual Workshop
Discover DTC methods, master wine marketing, and grow your wine DtC business online (Weekly Virtual DtC Classes).
R 1 500 pp
Monthly Workshop
wine.co.za hosted DtC workshop is repeated the first week of the following month in a face-to-face classroom session.
R 1 000 pp
Quarterly Workshop
Quarterly workshops with a dynamic panel of industry professionals focused on direct-to-consumer (DTC) techniques.
R 1 100 pp
- Testimonial -

What the wine industry says about us

"Wine.co.za – the go-to hub and one-stop shop of the SA wine industry. Always a good place to find information on what’s going on in the SA world of wine." ~ Cathy Marston

Need more information?

Contact Judy Brower


  +27 21 851-2737   |     judy@wine.co.za

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